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Alcoholic beverage maker E&J Gallo Brewery has created a new brand to showcase the distilled part of its portfolio: Spirit of Gallo.
Gallo wines include New Amsterdam Vodka, Camarena tequila, rum Chata, Pink Whitney, Rum Haven and hard soda High Noon.
Ernest Gallo, CEO of E&J Gallo Winery." Our founders Ernest and Julio didn't stop at wine. Their initial entry into the foreign wine industry is Brandy, is a natural extension of wine. Our commitment to this category continues.
"Spirit of Gallo gives us the opportunity to highlight our foreign wine portfolio, which includes tequila, rum, vodka, gin, absinthe, Scotch, and more."
Galo wine Company represents 24 brands in various categories. Other imports include Dimplomatico rum, Don Fulano tequila, Amaro Montenegro and The Dalmore Scotch.
Britt West, vice President and General Manager of Spirit of Gallo, added, "We are at the forefront of pushing the limits of creativity to serve the changing tastes of today's consumers. For example, we created High Noon Hard Seltzer as a premium alternative to events that are usually confined to beer.
"We are a unique company in that we offer both wine and western wines, but the value we bring to wholesalers, customers and consumers is that we are committed, long-term brand builders.
"As our spirits portfolio grew, we recognized that there needed to be a way to identify the spirits portfolio and our growth in spirits separate from our leadership in wine.
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